After this incredible victory, there was a groundswell of interest in organizing the world’s first trade association for digital wellness, dubbed the Digital Wellness Collective. Out of that initiative came the explicit need for an education and training body dedicated to equipping leaders with a common definition of digital wellness and a set of research-based metrics and skills for achieving a more positive digital culture. In March 2020, just as the global pandemic was emerging, the Collective formally reorganized as the Digital Wellness Institute and launched its flagship certificate program. The goal moving forward? To educate 25 million people about strategies for digital flourishing within 5 years.